One of my university briefs was to "Rebrand Something". I looked locally in Gloucestershire and something I really cared about - dogs. I chose Starfish Dog Rescue as they had little to absolutely no branding and I wanted to change that.
Firstly, I created a brand analysis report to research into
existing branding, competitors and audience.
existing branding, competitors and audience.
Using my brand analysis, I tasked myself to rebrand the rescue, redesign their website, create some merchandise to raise money for the shelter and design brand guidelines.
